Rocketium brings agility to product development through a unified platform
4 min read
Last Updated
4 min read
Last Updated
Rocketium is an AI-driven platform that brings agility to CreativeOps by eliminating the need to use multiple tools for each step of the creative design process. With Rocketium, enterprises can automate, personalize, and experiment with brand-compliant creatives. Some of the world’s biggest brands including Amazon and Walmart use Rocketium to collaborate and automate their creative operations at scale.
Rocketium was founded to eliminate silos and bring all teams and processes related to CreativeOps into a single platform. The product team at Rocketium adopted a similar approach to product planning and execution by using DevRev as its unified Product CRM with agentic AI capabilities. We spoke to Anurag Dwivedi, Co-founder of Rocketium, and Rachana Kamath, Product Manager at Rocketium to understand how the team uses DevRev’s intelligent platform to assimilate customer feedback and expedite time to market.
At Rocketium, product feedback is often relayed through sales and customer success. Describing the information sprawl, Anurag says:
“We have data spread across our CRM, individual emails to users, product analytics, support tickets, etc. All this information is on different tools and managed by different people.”
This made it difficult for the product team to assimilate all the feedback and prioritize product enhancements without intelligent automation.
Before DevRev, Rocketium used ClickUp to get user feedback and plan product development. “We created separate spaces on ClickUp, a few for Engineers, Product, and Customer Success. But there was no connection between these spaces,” says Rachana.
This manual replication of information across disparate tools made it difficult to build new product features customers wanted and run smooth development cycles. There was no centralized place to pull together the voice of customer feedback, product requirements, project plans, and development work streams through intelligent consolidation.
To solve the challenge of scattered information and disconnected workflows, Rocketium decided to move to DevRev’s agentic AI platform. DevRev provided a single, unified hub with intelligent automation to bring together all the different functions involved in product development.
We were on a journey to find an OS that connects all our team members as well as their processes. That’s when we found DevRev.”
With DevRev’s agentic AI capabilities, Rocketium was able to bring product management, development, and customer support insights together through intelligent data consolidation. Rather than working on disparate spreadsheets and jumping between tools to communicate, teams could now work out of DevRev to streamline collaboration with AI-powered workflows.
The onboarding team at DevRev worked closely with Rocketium’s product team to develop a custom script that would intelligently move all tickets, issues, and enhancements stored on spreadsheets and ClickUp to DevRev. The team also built custom issue attributes to ensure Rocketium could continue using the same fields they used on ClickUp while working in Computer’s intelligent system.
By bringing every aspect of product development into DevRev, every team now has visibility into the product roadmap, stages of completion for each enhancement, and the customer tickets linked to those development tasks.
Rocketium achieved significant operational improvements through DevRev’s agentic AI capabilities:
As a founder, it’s a huge benefit for me to be able to just log into DevRev and immediately see work that’s happening across product, engineering, and customer success. All our product and customer data is now aggregated within a single platform.
Anurag is excited about leveraging DevRev’s advanced AI features into Rocketium’s product development cycle. “I see a lot of potential for Computer to summarize information that is across the product, surface it to people who need to consume it, and inform the next actions they have to take," he says.
Another big area that the team is eager to explore is product analytics and user observability powered by Computer for User Insights.
Ultimately our objective is to get the entire company, including marketing and sales, onto the same platform. We want to aggregate all our data in DevRev so we can then summarize and glean vital insights from it.
