Rocketium brings agility to product development through a unified platform

6 min read

Last Updated Aug 13, 2024

Rocketium is an AI-driven platform that brings agility to CreativeOps by eliminating the need to use multiple tools for each step of the creative design process. With Rocketium, enterprises can automate, personalize, and experiment with brand-compliant creatives. Some of the world’s biggest brands including Amazon, and Walmart use Rocketium to collaborate and automate their creative operations at scale.

Rocketium was founded to eliminate silos and bring all teams and processes related to CreativeOps into a single platform. The product team at Rocketium adopted a similar approach to product planning and execution by using DevRev as its unified Product CRM. We spoke to Anurag Dwivedi, Co-founder of Rocketium, and Rachana Kamath, Product Manager at Rocketium to understand how the team uses DevRev to assimilate customer feedback and expedite time to market.

Unified solution to combat data sprawl

At Rocketium, product feedback is often relayed through sales and customer success. Describing the information sprawl, Anurag says, “We have data spread across our CRM, individual emails to users, product analytics, support tickets, etc. All this information is on different tools and managed by different people.” This made it difficult for the product team to assimilate all the feedback and prioritize product enhancements. Before DevRev, Rocketium used ClickUp to get user feedback and plan product development. “We created separate spaces on Clickup, a few for Engineers, Product, and Customer Success. But there was no connection between these spaces,” says Rachana.

For example, if a new feature request came through a CSM, they would add it to the Customer Success space. Every quarter, the Product team would review the space, decide which ones to pick up as new enhancements, and replicate the request in the Product Space. Finally, the enhancement would be moved to the Engineering space where issues for the execution of work would be created.

This manual replication of information across disparate tools made it difficult to build new product features customers wanted and run smooth development cycles. There was no centralized place to pull together the voice of customer feedback, product requirements, project plans, and development work streams.

Adopting DevRev as a centralized platform

To solve the challenge of scattered information and disconnected workflows, Rocketium decided to move to DevRev. DevRev provided a single, unified hub to bring together all the different functions involved in product development.

We were on a journey to find an OS that connects all our team members as well as their processes. That’s when we found DevRev.

Anurag DwivediCo-founder and CEO - Rocketium

With DevRev, Rocketium was able to bring product management, development, and customer support insights together. Rather than working on disparate spreadsheets and jumping between tools to communicate, teams could now work out of DevRev to streamline collaboration. The onboarding team at DevRev worked closely with Rocketium’s product team to develop a custom script that would move all tickets, issues, and enhancements stored on spreadsheets and Clickup to DevRev. The team also built custom issue attributes to ensure Rocketium could continue using the same fields they used on Clickup while working in DevRev.

Consolidating data across platforms with DevRev

The entire journey of product and feature launches, from planning to execution, now happens entirely within DevRev. Customer support and customer success teams create tickets for bugs and feature requests raised by customers. Product Managers then create Enhancements and link related customer tickets to them, which brings visibility of the customer impact of each enhancement. Engineering Managers break down Enhancements into issues and assign them to developers to work on.

By bringing every aspect of product development within DevRev, every team now has visibility of the product roadmap, stages of completion of each enhancement, and customer tickets related to development tasks. “The first benefit of DevRev that struck me was the ability to link issues to customer tickets and group them all under a single product enhancement,” says Rachana. “I don’t have to do the double work of creating new tickets and enhancements each time. That manual work has finally been eliminated for the product team.”

As a founder, it’s a huge benefit for me to be able to just log into DevRev and immediately see work that’s happening across product, engineering, and customer success. All our product and customer data is now aggregated within a single platform.

Anurag DwivediCo-founder and CEO - Rocketium

Some of the key benefits Rocketium realized after moving to DevRev are:

Replicating information architecture: Rocketium has replicated its product hierarchy using Trails in DevRev. This was very hard to do on Clickup, which was limited by boards and color-coding. With Trails, tickets, issues, and enhancements are automatically mapped to product parts, providing greater clarity of the product roadmap across the organization.
Streamlined product planning: By looking at how many customer tickets are linked to each enhancement and what customers are impacted by which enhancement, the product team can prioritize and plan their roadmaps more efficiently.
Integrated feedback channels: With the Slack integration, blocker tickets and urgent customer issues are raised on Slack and updated as an issue within DevRev. All customer inputs are therefore now funneled directly into DevRev instead of being spread across multiple tools.

By making DevRev its central platform for product development, Rocketium has increased time-to-market of new feature launches and is able to assimilate customer feedback seamlessly.

Looking ahead

Anurag is excited about leveraging DevRev’s AI features into Rocketium’s product development cycle. “I see a lot of potential for AI to summarize information that is across the product, surface it to people who need to consume it, and inform the next actions they have to take,” he says. Another big area that the team is eager to explore is around product analytics and user observability. “There are a few unknowns to us in terms how how users are interacting with the product and how we can consolidate those insights into a dashboard that our product team can monitor,” says Anurag.

Ultimately our objective is to get the entire company, including marketing and sales onto the same platform. We want to aggregate all our data on DevRev so we can then summarize and glean vital insights from it.

Anurag DwivediCo-founder and CEO - Rocketium