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I craft content that converts and connects, using clear writing to bridge the gap between products and people.

Mathangi Srinivasan

Member of Marketing Staff

author
I craft content that converts and connects, using clear writing to bridge the gap between products and people.
What is a knowledge base? How to build & manage in 2025
9 min readWhat is a knowledge base? How to build & manage in 2025Mathangi Srinivasan
Customer service voice: Strategies to choose with examples
12 min readCustomer service voice: Strategies to choose with examplesMathangi Srinivasan
Why customer perception matters & how to influence it positively
13 min readWhy customer perception matters & how to influence it positivelyMathangi Srinivasan
AI Agent vs Chatbot: Why the difference matters now
14 min readAI Agent vs Chatbot: Why the difference matters nowMathangi Srinivasan
The 16 Most Important Help Desk Metrics for 2025
15 min readThe 16 Most Important Help Desk Metrics for 2025Mathangi Srinivasan
Exploring LiveChat alternatives and competitors?
22 min readExploring LiveChat alternatives and competitors? Mathangi Srinivasan
Omnichannel analytics: A complete guide [2025]
15 min readOmnichannel analytics: A complete guide [2025]Mathangi Srinivasan
Top 10 Essential Help Desk Practices
12 min readTop 10 Essential Help Desk PracticesMathangi Srinivasan
Master Ticket Deflection: Enhancing Customer Support in 2025
10 min readMaster Ticket Deflection: Enhancing Customer Support in 2025Mathangi Srinivasan
Best cloud based ticketing system for 2025
9 min readBest cloud based ticketing system for 2025Mathangi Srinivasan
Personalized customer service: What it is and why it’s essential in 2025
14 min readPersonalized customer service: What it is and why it’s essential in 2025Mathangi Srinivasan
Customers expect personalization–AI is making it possible 'literally & figuratively'
17 min readCustomers expect personalization–AI is making it possible 'literally & figuratively'Mathangi Srinivasan